by loeyteaOur Origin
Love&Obey Tea was born out of a pivotal moment in David’s life, a time marked by personal loss, challenges, and financial hardship following the passing of his father. Faced with the disbandment of his family and enduring a difficult life abroad, David returned to his hometown with little to his name, feeling abandoned by those around him.
Just before leaving, he visited a local church on the last night of the year, where he encountered a passage from Deuteronomy 11:11 that deeply resonated with him: ‘But the land you are crossing the Jordan to take possession of is a land of mountains and valleys that drinks rain from heaven.’ These words brought him comfort and strength, offering the sense that his struggles were seen and that he was not alone.
David’s return to his hometown marked a turning point. He secured a position in a reputable company and worked diligently for seven years, gaining valuable experience through rigorous challenges. Eventually, he left the corporate world to pursue his own venture—founding a business importing and manufacturing tea. What began in a small office quickly grew into a thriving company filled with products and resources.
A significant milestone was the establishment of a factory, a location that mirrored the mountains and valleys referenced in the scripture he had encountered. Initially named after the beauty of the land, David decided to rename it Love&Obey, reflecting the message of loving and obeying God. Taking the first and last letters of ‘Love’ and ‘Obey,’ the brand LOEY was born—a name that represents not only a tea brand but also David’s personal journey of faith and gratitude.
