September 09, 2024
Blessing Neighbors
Starting from scratch, we initially launched a few products that were embraced and enjoyed by the younger generation. To warm their small and mundane living spaces, we created a gallery-themed sampler.
This sampler was a success, and the minimalist design inspired by the gallery style became the hallmark of LOEYTEA’s identity.
The generation that began this journey with us still lives on their own. We wish to warm their hearts and be a good neighbor to them because they did the same for us.
Thus, “Blessing Neighbors” naturally became LOEYTEA’s slogan.
It reflects our gratitude for those who stood by us through the challenges of our early days.