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LOEYTEA Love&Obey LOEYTEA embodies the essence of genuine quality tea infused with a spirit of 'gift'.

23-49, Jeongseung-ro 88beon-gil, Tanhyeon-myeon,
Paju-si, Gyeonggi-do, Republic of Korea 10857
david@clayton.co.kr 82 31 815 1199

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loeytea by loeytea

Blessing Neighbors

09 September, 2024

Starting from scratch, we initially launched a few products that were embraced and enjoyed by the younger generation. To warm their small and mundane living spaces, we created a gallery-themed sampler.

This sampler was a success, and the minimalist design inspired by the gallery style became the hallmark of LOEYTEA’s identity.

The generation that began this journey with us still lives on their own. We wish to warm their hearts and be a good neighbor to them because they did the same for us.

Thus, “Blessing Neighbors” naturally became LOEYTEA’s slogan.

It reflects our gratitude for those who stood by us through the challenges of our early days.

loeytea by loeytea

Modern Minimal

21 February, 2024

Our brand embraces a ‘Modern Minimal’ design identity, focusing on clean and sophisticated aesthetics. This identity naturally emerged through the creation of our gallery-concept tea sampler, and we incorporate our signature color, cyan blue. As one of the four CMYK colors, cyan blue symbolizes our commitment to fundamentals and our vision of becoming a globally recognized brand with consistent messaging. In a modern world overwhelmed by complex content and information, we aim to simplify our message and focus on the essentials. Our packaging is made from aluminum, prioritizing sustainability, with minimal printing and stickers to maintain a refined look.