by loeyteaModern Minimal
21 February, 2024Our brand embraces a ‘Modern Minimal’ design identity, focusing on clean and sophisticated aesthetics. This identity naturally emerged through the creation of our gallery-concept tea sampler, and we incorporate our signature color, cyan blue. As one of the four CMYK colors, cyan blue symbolizes our commitment to fundamentals and our vision of becoming a globally recognized brand with consistent messaging. In a modern world overwhelmed by complex content and information, we aim to simplify our message and focus on the essentials. Our packaging is made from aluminum, prioritizing sustainability, with minimal printing and stickers to maintain a refined look.