We have always focused on creating products that bring beauty into everyday life. For our Earl Grey tins, we embraced a modern minimal design approach, using screw-top aluminum cans to ensure airtight sealing.
The current label was designed in alignment with our brand identity for the Las Vegas trade show in March 2024. It featured a minimalistic concept, with a focus on the metallic texture and a simple presentation of the tea’s name. The design served as an introduction at the exhibition, allowing us to gauge customer reactions. Now, following the launch of our first sampler, it’s time for a renewal.
We aim to preserve the raw beauty of the metallic body as much as possible. After testing numerous label designs, we found that leaving the surface clean and minimal best reflects the essence of our aesthetic.
Our Earl Grey tea has been a customer favorite for nearly a decade, earning our trust and confidence. We are now refining it further—making it more beautiful and better suited for the modern, urban lifestyle.
A Tea Sampler That Shares the Warm Stories of Neighbors
At LOEYTEA, we believe that a simple cup of tea can be more than just a drink—it can bring small moments of happiness into everyday life. Our first tea sampler, Neighbors 01, was created with this hope in mind. Featuring four premium blends, this beautifully crafted tea set is the perfect gift for friends, family, or any tea lover.
“Blessing Neighbors” is more than just a slogan—it reflects our gratitude to those who supported us during our humble beginnings. When we started from scratch, there were people who chose us, and their trust and encouragement shaped who we are today. Neighbors 01 is our way of expressing heartfelt appreciation for their role in our journey.
Shaping Neighbors
In the past, we’ve created collections like Avenue and Village, inspired by various spaces. This time, we wanted to capture the essence of “neighbors” through the concept of houses, which led us to the iconic red brick buildings of New York.
Modern Neighbors
New York’s red brick houses beautifully embody the spirit of modern neighbors—unique yet connected, much like the way we live today. While people live independently, their lives remain intertwined in meaningful ways. This idea inspired the design of Neighbors 01, which celebrates the harmony and individuality of modern communities.
New York Red Brick
The tin case is the centerpiece of Neighbors 01. Crafted from screw-sealed aluminum, its tall, elegant shape was inspired by New York’s brick houses. While we initially considered using two tins to better represent the traditional house design, practical considerations such as cost and durability led us to the current single-tin format.
Gallery, Art in Life
Our signature color, Cyan Blue, is one of the key printing colors used worldwide and represents our philosophy of staying true to the basics. With a desire to bring beauty into daily life, we designed Neighbors 01 with a gallery-like aesthetic. This tea sampler isn’t just a product—it’s an artistic expression meant to add value and beauty to your everyday moments.
Neighbors 01
Neighbors 01 is LOEYTEA’s first tea sampler, sharing the warm stories of neighbors. Like New York’s brick houses, it captures the beauty of individuality and connection. We hope this collection brings a touch of warmth and joy to your life, just as our neighbors have done for us.
Experience the art of life with tea. Discover the heartfelt story of neighbors through Neighbors 01 by LOEYTEA.
Our brand embraces a ‘Modern Minimal’ design identity, focusing on clean and sophisticated aesthetics. This identity naturally emerged through the creation of our gallery-concept tea sampler, and we incorporate our signature color, cyan blue. As one of the four CMYK colors, cyan blue symbolizes our commitment to fundamentals and our vision of becoming a globally recognized brand with consistent messaging. In a modern world overwhelmed by complex content and information, we aim to simplify our message and focus on the essentials. Our packaging is made from aluminum, prioritizing sustainability, with minimal printing and stickers to maintain a refined look.
by loeytea
