by loeyteaEarl Grey, New Look
We have always focused on creating products that bring beauty into everyday life. For our Earl Grey tins, we embraced a modern minimal design approach, using screw-top aluminum cans to ensure airtight sealing.
The current label was designed in alignment with our brand identity for the Las Vegas trade show in March 2024. It featured a minimalistic concept, with a focus on the metallic texture and a simple presentation of the tea’s name. The design served as an introduction at the exhibition, allowing us to gauge customer reactions. Now, following the launch of our first sampler, it’s time for a renewal.
We aim to preserve the raw beauty of the metallic body as much as possible. After testing numerous label designs, we found that leaving the surface clean and minimal best reflects the essence of our aesthetic.
Our Earl Grey tea has been a customer favorite for nearly a decade, earning our trust and confidence. We are now refining it further—making it more beautiful and better suited for the modern, urban lifestyle.
Coming soon.
