by loeyteaEarl Grey, New Look – 2
The new Earl Grey design.
At the end of 2024, we discontinued our previous brand and introduced a new concept that aligned with our desire to work with aluminum materials. The initial design focused on highlighting our logo while distinguishing each variant by its name. Given the limited time, simply finding the right material and engraving our name onto a circular form was a joyful accomplishment.
The exhibition in the U.S. is both a showcase of our efforts and a milestone that drives us to create something new in alignment with the schedule. Presenting our latest work to new audiences is an incredibly exciting experience.
From the very beginning, we have believed in sourcing the finest ingredients and presenting them in beautiful packaging. Defining a theme and delivering something aesthetically pleasing into the lives of our customers brings us great joy. Design offers endless possibilities for expression, but what we seek to convey is form and typography.
The impression created by a simple yet weighty form and its texture, combined with the shapes of letters—humanity’s means of communication—are at the heart of our approach. Stripping everything down to its essence and arranging it for effortless recognition requires deep thought and meticulous effort. We have dedicated years to ensuring the highest quality ingredients and designs that suit the modern living space.
In the next version, we may extend the design to the side panels, but for now, after extensive sketches and prototypes, we have arrived at this final form. The interplay of empty space with the static yet subtly dynamic top design effectively accentuates the cylindrical shape.
