SELECTION

BUILT OVER TIME

Time filtered our teas.

Only the most loved stayed.

OUR TEAS:
TIME FILTERED

We built our collection slowly,

one tea at a time. Tea isn’t chosen by chance—customers already have clear preferences and reference points. If a tea gives no reason to be selected, it simply fades away. What remains today is the result of many trials, removals, and the quiet persistence of what people continued to love. Some of these teas are now part of our samplers and gift sets, offered with confidence because satisfaction has consistently followed.

For a tea to be well received,

it must meet expectations and quietly exceed them. That requires managing not just the flavor, but also the parts customers don’t see—like sourcing and freshness. We aim to keep our inventory cycle within 6 to 12 months, even if it means extra work for our suppliers. Thankfully, since the beginning, they’ve supported us in doing things the right way.