4oz
pouches
FINDING THE RIGHT AMOUNT
Determining how much tea should go into a single pack is more important than it seems. It’s a balance between how many cups one pack can make and what that means in terms of price and freshness. Too much, and the tea sits around for too long — forgotten, aging on the shelf, until it’s eventually discarded. That kind of experience leaves an impression: not of enjoyment, but of waste. We believe that 4oz is just right — not too little, not too much. Just enough to enjoy, finish, and remember fondly.
MODERN MINIMAL
DESIGN
In today’s world, design across industries is becoming increasingly simplified. With so much information flooding our lives, it’s more effective to highlight a few memorable elements rather than crowd the space. For us, that meant placing our name boldly on a metallic surface — clean, direct, and unmistakable.
To bring personality to our blended tea series, we added a strip of color at the bottom. Each blend carries a color that feels true to its name, making it easy to distinguish at a glance. All essential information is displayed clearly and minimally, just enough to guide without overwhelming.
2024
2025
We are
constantly evolving
When we first presented our teas at an exhibition in 2024, it was with nothing more than an idea and a rough concept. Even the logo had only just been completed. By 2025, after months of exploring different design directions, we arrived at the version you see today.
But this isn’t the end — we’re still improving. Perhaps one day, these products will evolve into a full-color series, or be adorned with vibrant patterns and seasonal designs, especially if passed on to the hands of younger designers instead of the founder. That too would bring joy and the beauty of trends. But for now, our focus is simple: to be remembered.
USING PE POUCHES MEANS A CHOICE
Selling food products involves far more legal requirements than one might expect — including how expiration dates are determined. These rules ensure not only food safety but also help preserve the intended flavor and aroma of the tea. To meet these standards, airtight sealing is essential.
Paper-based packaging has come a long way, and we always test new developments when we hear promising news — especially real paper solutions, not just laminated versions. But so far, we haven’t found a material that fully satisfies both safety and quality.
When that moment comes, we’ll gladly make the switch. Until then, using PE pouches with proper seals, in the most minimal way possible, remains our best option. We also limit printing and decoration — partly for aesthetic reasons, but more importantly, because simpler packaging is easier to recycle.