Stylish Yet Affordable

In the realm of teas, we often encounter products that swing between being either too cheap or excessively pricey. For us, it transcends the mere item; it’s about brand value, the image, and the style it embodies. Luxury items wouldn’t maintain their standing if it were solely about the product itself. Our purchases extend beyond necessity; they’re a reflection of our style.

We’ve observed an influx of products from third countries flooding the market at surprisingly low prices. Frankly, they’re all acquainted, sharing the same teas from identical fields. The differentiating factor lies in how they choose to express it, much like paintings creating distinct moods even with the same brush and materials.

As professionals in international trading, design, and the food industry, we strive for reasonability. While we aim for exceptional value to solidify our position in the market, it’s crucial to us that this value remains accessible. With our arsenal of high-quality teas, innovative design, and style, we aim to be the preferred choice for our consumers. When someone with expertise in the tea industry sees our customers choosing our products, we want them to think, ‘Wow, that’s quite a good one.’

Establishing a system across various countries has been a challenging journey, particularly in the agriculture industry where relationships matter. You can’t merely buy what you need; the supplier wants to know you first.

Our goal is to be a distinctive choice — stylish yet affordable, particularly catering to the younger generation. We’re dedicated to continuous growth, making things right and better. It’s an exciting motto guiding our path forward.

Juice Tea

Juice Tea originated from the lifestyle of consumers, much like the inception in Victoria. Victoria, observing consumers who sought to beautify their small spaces, started with the creation of gallery concept tea samplers.

The newly discovered lifestyle emphasized drinking large amounts of water for health, with tea being a preferred choice. We wondered if enhancing the taste and freshness of the water they drink would be appreciated.

Juice, unless freshly squeezed, involves boiling with flavorings, colorings, and edible acids. Consuming excessive amounts of coffee can be taxing on the body for anyone, and drinking too much tea can become monotonous.

Hence, the idea emerged to create fruit tea that more closely resembles juice. To achieve this, we contacted companies renowned for edible flavorings used in juices and cakes. We found reputable companies in Germany, Turkey, Malaysia, and Australia.

The most suitable flavorings for the Juice Tea concept were found in Australian products. Using encapsulation technology, they minimized the use of sugar. Despite reservations due to the negative connotations associated with sugar, we found that the clean aftertaste from the sugar method in Australia was the best choice after extensive sample tastings.

We introduced three flavors – Green Apple, Strawberry, and Lemon – in the Amazon fruit tea category. Among them, Green Apple became the preferred choice for many consumers.

Now, we are launching Juice Tea in capsule tea and pyramid tea bag formats. Steeped strongly and mixed with ice and water or carbonated water, it transforms into a refreshing beverage with a vibrant aroma.

We’ve created an alternative choice – not coffee, not traditional tea, not soda or water – but a new form of beverage. We are eagerly anticipating the response from consumers.