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LOEYTEA Love&Obey LOEYTEA embodies the essence of genuine quality tea infused with a spirit of 'gift'.

23-49, Jeongseung-ro 88beon-gil, Tanhyeon-myeon,
Paju-si, Gyeonggi-do, Republic of Korea 10857
david@clayton.co.kr 82 31 815 1199

Blog

Embark on a journey of discovery as we unveil our story, sharing insights into who we are and what drives our passion for excellence.

loeytea by loeytea

Regarding Values:

15 February, 2024

During the time of the East India Company, venturing to distant lands to cultivate land and bring back tea was a massive industry.

In the modern world, logistics can move through sea and air to any destination. All information is readily available, and the hierarchical system with excessively high added value is collapsing.

Key sources like India, Sri Lanka, Africa, Europe, and China allow us to obtain raw materials at any time.

Companies that have supplied major brands in Europe or emerging brands for many years have accumulated expertise in raw materials and production facilities. All companies have similar levels of quality and raw materials.

In the case of expressing taste through blending, such suppliers can create it limitlessly. However, there are limitations to instilling fantasy in such an industrial system.

What matters in today’s era is how to convey values and philosophy. It is about bringing products from the original source and designing them on behalf of consumers. It is about becoming an intermediary, playing a certain role.

Now is the age of consumer empathy towards the services provided, design, and the philosophy pursued. Roytea aspires to become an icon that brings happiness and joy into customers’ lives, partnering with major sources worldwide.

loeytea by loeytea

Crafting Gifts

13 February, 2024

We absolutely love putting together thoughtful presents. Gifts, to us, embody those truly happy moments in life.

There’s something special about the genuine sentiments that go into their creation. With that heartfelt intention, we roll up our sleeves and put together something beautiful – moments of joy exchanged between people.

If we can whip up casually chic items without breaking the bank, they end up choosing our products for those special moments.

Picture the moment when they confidently pick out our product and hand it to someone dear to them. For those of us in this line of work, that brings immense satisfaction.

…Well, we try not to bump up the prices too much.

We meticulously design packages, incorporating high-quality materials sourced from partners all around the world. Our goal? Creating those blissful moments in people’s lives.

It’s the sheer happiness we get from this process that propels us to keep making fantastic gifts. Here’s to hoping the name LOEY becomes synonymous with a delightfully happy present.

loeytea by loeytea

Our Origin

14 December, 2023

Love&Obey Tea was born out of a pivotal moment in David’s life, a time marked by personal loss, challenges, and financial hardship following the passing of his father. Faced with the disbandment of his family and enduring a difficult life abroad, David returned to his hometown with little to his name, feeling abandoned by those around him.

Just before leaving, he visited a local church on the last night of the year, where he encountered a passage from Deuteronomy 11:11 that deeply resonated with him: ‘But the land you are crossing the Jordan to take possession of is a land of mountains and valleys that drinks rain from heaven.’ These words brought him comfort and strength, offering the sense that his struggles were seen and that he was not alone.

David’s return to his hometown marked a turning point. He secured a position in a reputable company and worked diligently for seven years, gaining valuable experience through rigorous challenges. Eventually, he left the corporate world to pursue his own venture—founding a business importing and manufacturing tea. What began in a small office quickly grew into a thriving company filled with products and resources.

A significant milestone was the establishment of a factory, a location that mirrored the mountains and valleys referenced in the scripture he had encountered. Initially named after the beauty of the land, David decided to rename it Love&Obey, reflecting the message of loving and obeying God. Taking the first and last letters of ‘Love’ and ‘Obey,’ the brand LOEY was born—a name that represents not only a tea brand but also David’s personal journey of faith and gratitude.