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LEAFLET
Our exhibition leaflet includes an introduction to our products and company.
downloadTEA BOOK
A free PDF book created by LOEYTEA, featuring essential knowledge about tea.
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Earl Grey is a timeless classic, known for its refreshing citrus aroma and soothing floral notes. Our blend captures the essence of premium Ceylon black tea, delicately infused with natural bergamot. What Makes LOEYTEA Earl Grey Unique? How to Enjoy Earl Grey Why Choose LOEYTEA Earl Grey? Our Earl Grey is a carefully crafted blend…
Posted
The Essence of Assam Assam, a lush region in northeastern India, is known worldwide for producing some of the boldest and most robust black teas. With its tropical climate and fertile soil along the Brahmaputra River, Assam has become synonymous with strong, malty, and full-bodied tea. What Makes Assam Tea Unique? Assam black tea is…
Posted
The Art of Kyoto Matcha Matcha is more than just a tea; it’s a tradition, a ritual, and a source of calm. Among the various matcha origins, Kyoto stands out as the most revered. The lush green tea fields of Uji, Kyoto, have been producing some of the finest matcha in Japan for centuries. What…
Posted
April 2024
Budlapara Tea Estate
Assam, India
This is where our Breakfast Blend begins.
It’s a single-origin tea, grown in the terroir of Assam.
March 2025
World Tea Expo
Las Vegas, USA
Smell it with them—just search “loeytea” on YouTube.
KYOTO UJI JAPAN
Home of our Kyoto Matcha and Matcha Latte,
shaded and grown the traditional way.
PERFECT FOR SUMMER
Easy to make
Sweet & cool – just right for summer
Like wine or coffee, every tea carries the character of its land. To express that identity clearly, our signature teas are made from single origins — crafted for depth, purity, and a strong sense of place.
Earl Grey
Black Tea
Single Origin Blend
Bright and Floral
Dimbula, Sri Lanka
Breakfast
Black Tea
Single Origin Blend
Malty and Bold
Assam, India
Jasmin
Green Tea
Single Origin Blend
Floral and Delicate
Hunan, China
Kyoto Matcha
Green Tea (Powdered)
Single Origin
Smooth and Umami-Rich
Kyoto, Japan
Pu’er
Fermented Black Tea
Single Origin
Earthy and Smooth
Yunnan, China
Rooibos
Herbal Tea (Caffeine-Free)
Single Origin
Naturally Sweet and Smooth
Cederberg, South Africa
Launched in the summer of 2025, this blend features ichibancha—the prized first harvest leaves grown exclusively in Kyoto. Within the Uji region, we chose tea fields located strictly in Kyoto city, where shading, harvesting, and traditional stone-grinding are all done locally in a single, unified process. The result is a matcha rich in umami with a clean, refined taste.
about
LOEYTEA
What we do:
Tea maker, Curator, Designer
love&obey
loeytea
We are tea makers, curators, and designers.
In a changing world of production and distribution, we seek out meaningful teas — traveling to trusted origins, selecting with care, and bringing them in ourselves.
Each tea is delivered directly to keep its value.
Our goal is to bring beauty into daily life — through thoughtful design and honest products.
Good tea, we believe, begins with a clear philosophy. That’s why we follow our own standards, work with the finest ingredients, and stay intentionally small.
A Deeper Look:
Origin & Terroir
SINGLE ORIGIN
Like wine or coffee, tea carries the terroir of its origin — the soil, climate, and altitude all leave their mark on the cup.
Blending teas from multiple countries can be beautiful in its own way. But we seek something else.
When a region’s tea expresses its natural character with clarity and charm, beyond just being a local specialty — that’s when we feel it deserves to bear our name.
EARL GREY
Crafted with high-grown Ceylon black tea from the Dimbula region, known for its bright and brisk floral body.
We blend it with pure bergamot oil rich in linalool and geraniol — natural compounds also found in flowers.
Together, they create a vivid citrus opening, a graceful floral finish, and the deep, satisfying richness of high-grown black tea.
BREAKFAST
Blended from robust teas grown on a single plantation in Assam, this tea delivers a deep, bold flavor ideal for starting the day.
Its rich aroma and strength pair perfectly with milk, making it a classic morning staple with unmistakable presence.
Developed in close partnership with a long-standing expert in Indian estate teas — a relationship built on years of trust and shared standards.
JASMIN
Produced by one of China’s leading tea companies, based in Changsha, with tea gardens spread across Hunan province.
This jasmin tea is naturally scented using only fresh blossoms — a traditional process requiring time, skill, and seasonal precision.
The result is a deep, layered fragrance and a refined taste that reflects both scale and mastery.
TEAMAKER
CURATOR
DESIGNER
NEIGHBOR
Modern Minimal
Our Design Philosophy
LOEYTEA reflects a philosophy of Modern Minimal—clarity through simplicity. Clean lines, a refined palette, and a focus on function. Nothing excessive, only the essential.
loeytea
Minimal Yet Memorable
Abby Glassgow
Ellsworth, NE
How to Brew LOEYTEA Earl Grey
To enjoy the perfect cup of LOEYTEA Earl Grey, follow these simple steps:
Boil Water: Heat water to 90°C (194°F).
Measure Tea: Add 1 teaspoon (2g) of Earl Grey leaves per cup.
Steep: Pour hot water over the leaves and let steep for 3-4 minutes.
Serve: Strain and enjoy. Add lemon or sugar by preference.
Historically, tea spread widely around the world largely due to its perfect harmony with the newly available sugar.
→ Sweeten it your way – with sugar, syrup, or a touch of honey.
For those not yet familiar with black tea, a touch of sweetness can be a great way to begin. Sugar or syrup can soften the initial intensity, making the flavors more approachable.
Tea offers a vast spectrum of flavors, shaped by its origin and blending. While the addition of sugar can enhance the aroma and emphasize the flavors dancing on your palate, discovering the depth of its natural body and fragrance without any sweetener opens up a whole new world of taste.
Amazon Review
“I drink Earl Grey tea for caffeine when I’m taking a break from coffee, and this Earl Grey tea was very fragrant and drinkable. I take my teas black, and this tea was delicious as is, without milk or sugar. The tin is sturdy and airtight, so it will keep the tea fresh. The tin is so durable and attractive, you can reuse it for another tea or to hold something else. Would make a thoughtful gift.”
At World Tea Expo, Las Vegas
“Oh, that’s exquisite! Isn’t that beautiful?”
“That’s pure perfection for the oil bergamot.”
Amazon Review
“I’m so shocked at how delicious this tea actually is. It’s a perfect Earl Grey. The loose leaf is a really high quality, and the tin it comes in is so cute.”
At World Tea Expo, Las Vegas
“That’s really good. It’s like perfect. I really, really like this.”
2025
WORLD TEA EXPO IN LAS VEGAS
At the 2025 World Tea Expo, visitors praised LOEYTEA’s Earl Grey for its exceptional aroma and flavor. Many attendees enjoyed the unique citrus and floral notes, leaving a lasting impression on tea lovers.